These Strawberry Jam Cupcakes are soft, fluffy, and packed with sweet strawberry flavor in every bite.
Using strawberry jam in the batter gives them a fruity twist that feels perfect for spring and summer celebrations, baby showers, birthday parties, or anytime you want an easy dessert that looks extra special without a lot of fuss.
The cream cheese frosting adds a rich, tangy balance to the sweetness of the cupcakes, while the strawberry jam and fresh strawberry garnish make them look bakery-worthy with very little effort.
Since they start with a cake mix, they come together quickly, making them a great option for busy days when you still want something homemade and delicious.
If you love easy desserts that look bakery-worthy without a lot of extra work, these cupcakes fit right in alongside some of our favorite spring sweets and fruity treats like these mouthwatering summer berry desserts.
Strawberry Jam Cupcakes
Yield: 12 cupcakes
Prep Time: 5 minutes
Bake Time: 16 minutes
Total Time: 21 minutes
Ingredients
Strawberry Cake
- 1 box yellow cake mix
- 3 eggs
- ½ cup buttermilk
- ½ cup water
- ½ cup strawberry jam
Cream Cheese Frosting
- 8 oz cream cheese
- 4 cups powdered sugar
- ½ cup unsalted butter, room temperature
- 2 tsp vanilla extract
Garnish
- ½ cup strawberry jam
- Fresh strawberries, sliced – how to pick out the best strawberries
Instructions
- Preheat your oven to 350 degrees F.
- Line a cupcake or muffin pan with cupcake liners and set aside.
- In the bowl of a stand mixer, combine the cake mix, eggs, buttermilk, and water.
- Mix on medium to high speed until fully combined.
- Add the strawberry jam and mix again until incorporated.
- Using a large ice cream scoop, fill each cupcake liner about ¾ full with batter.
- Bake for 14–16 minutes or until a toothpick inserted into the center comes out clean.
- Remove from the oven and allow the cupcakes to cool completely.
There are a few different ways of how to tell when cupcakes are done baking. I usually like to rely on a combination of them including the toothpick test and checking to see if they bounce back when I touch them.
Make the Frosting
- In the bowl of a stand mixer, add the cream cheese, powdered sugar, butter, and vanilla extract.
- Mix on medium to high speed until smooth and creamy.
- Frost each cooled cupcake.
- Top with a small spoonful of strawberry jam and garnish with sliced fresh strawberries if desired.
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Tips for the Best Strawberry Jam Cupcakes
- Allow the cupcakes to cool completely before frosting so the cream cheese frosting doesn’t melt.
- Use a good-quality strawberry jam for the best flavor.
- If you want even more strawberry flavor, add a few finely chopped strawberries to the batter.
- Store leftovers in the refrigerator because of the cream cheese frosting.
- Looking for more easy desserts for potlucks, showers, or summer gatherings? Recipes like Strawberry Pretzel Pie or Edible Terrarium Dessert are fun options that feel special without being complicated.
Variations
- Swap the strawberry jam for raspberry or mixed berry jam for a different flavor twist.
- Add white chocolate chips to the batter for a sweeter dessert.
- Turn these into mini cupcakes for parties or showers.
- If you enjoy fruity desserts like these strawberry cupcakes, you might also love trying lemon and berry-inspired treats such as Lemon Loaf Cake or Easy Air Fryer Blueberry Hand Pies.
Frequently Asked Questions
Do strawberry jam cupcakes need to be refrigerated?
Yes. Because the frosting contains cream cheese, the cupcakes should be stored in the refrigerator.
Can I make these ahead of time?
Absolutely. You can bake the cupcakes a day ahead and frost them before serving.
Can I use homemade strawberry jam?
Yes. Homemade strawberry jam works beautifully in this recipe.
These Strawberry Jam Cupcakes are one of those simple desserts that feel cheerful and special without requiring complicated steps. The strawberry jam keeps them moist and flavorful, while the cream cheese frosting makes every bite rich and creamy.
Whether you’re making them for a celebration, afternoon tea, or just because you’re craving something sweet and fruity, they’re an easy treat that’s sure to disappear quickly.
These cupcakes would be perfect for spring brunches, baby showers, birthday parties, or summer get-togethers alongside other easy dessert favorites like this No-Bake Oreo Cheesecake or Traditional Nanaimo Bars.
Strawberry Jam Cupcakes
Ingredients
Strawberry Cake
- 1 box yellow cake mix
- 3 eggs
- ½ cup buttermilk
- ½ cup water
- ½ cup strawberry jam
Cream Cheese Frosting
- 8 oz cream cheese
- 4 cups powdered sugar
- ½ cup unsalted butter room temperature
- 2 tsp vanilla extract
Garnish
- ½ cup strawberry jam
- Fresh strawberries sliced
Instructions
-
Preheat your oven to 350 degrees F.
-
Line a cupcake or muffin pan with cupcake liners and set aside.
-
In the bowl of a stand mixer, combine the cake mix, eggs, buttermilk, and water.
-
Mix on medium to high speed until fully combined.
-
Add the strawberry jam and mix again until incorporated.
-
Using a large ice cream scoop, fill each cupcake liner about ¾ full with batter.
-
Bake for 14–16 minutes or until a toothpick inserted into the center comes out clean.
-
Remove from the oven and allow the cupcakes to cool completely.
Make the Frosting
-
In the bowl of a stand mixer, add the cream cheese, powdered sugar, butter, and vanilla extract.
-
Mix on medium to high speed until smooth and creamy.
-
Frost each cooled cupcake.
-
Top with a small spoonful of strawberry jam and garnish with sliced fresh strawberries if desired.
Recipe Notes
Allow the cupcakes to cool completely before frosting so the cream cheese frosting doesn’t melt.
Use a good-quality strawberry jam for the best flavor.
If you want even more strawberry flavor, add a few finely chopped strawberries to the batter.
Store leftovers in the refrigerator because of the cream cheese frosting.
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